But this may be your first book launch, and you may not be. Start a free private facebook group and start getting them excited about the book. Today im at the san francisco writers conference and i keep finding myself repeating my book launch formula to authors. The ultimate book launch party includes tips from one of the most fun and exciting book launches ive attended, that of my clients drs. The eight elements of a successful ebook launch bookbaby. Get a potential customer involved early in the process. A book launch plan for firsttime authors without an. Jim kukral is a bestselling author and top internet entrepreneur.
Carrie and alton barron for their book, the creativity cure. We will rotate talking through the twelve tips for how to plan a successful book launch. As i was collecting and organizing all of these notes to keep in mind for future book launches, a much larger piece of work started to develop. Following up is a key component of a successful product launch. The author uses great reallife examples for case studies. By the way, online research revealed your 12 tips for successful book launch parties article in yahoo news. In this article, i offer 10 steps for writing a book along with 10 bonus steps to getting your book done. As a brand, orchestrating a successful product launch is a lot like getting up on stage as a standup comedian. Make sure its actiondriven, and includes the name of the person or organization the funds are for. But they only do this if they see that a book is getting sales over an extended period of time. This will give your book launch the power it needs especially at the beginning. Having a successful book launch will be crucial if you dont want to end up in the discount bin at the drug store.
However, for this post, i will look at how to include a free promo as well. A book launch party also can be a great way to say thank you to people who have played a significant role in getting your book to market. While its not easy to launch a book without any kind of online presence, many firsttime authors are in exactly that position. Develop a threephase plan the book launch blueprint. Your quick start guide to a successful book launch. Any successful book launch needs to have a clear message that is consistently articulated and your story is what people will connect with on an emotional level. Literally pr specialises in organising book launch events with a focus on getting journalists in the room with the author, and have been organising media parties since 2006. Although every business is different, there are some common steps that maximize your chances of a successful launch. Have you launched a book or seen some successful strategies in action. Otherwise, these can end up being extremely expensive and a waste of time. Additionally, for major projects such as a pr launch or website redesign, you may have separate, detailed timelines. Would you like to make your ebook stand out from the crowd. You finally get to share the work youve been toiling over for years.
A book launch is a crucial moment in the life of any author. How to confidently plan and execute a successful book. The hard part of writing a book isnt getting published. Plus, youve worked super hard to get this book out into the world you deserve to celebrate. I tend to go overboard with my courses and tutorials, and am trying to simplify. It is the culmination of months or even years of hard work and investment.
The launch gives your book a big boost to eventually find a path to those guys who would benefit most from it. Book launch bookbaby blog book writing tips how to. Book launch tips for traditional and selfpublished. To make this happen, one avenue you may want to explore is hosting a book launch event. All book launch book promotion book publicity free guides online marketing. A simple 10step book launch plan you can easily use to outrank bestselling authors. We just cant leave this on a negative note, though. Hosting your book launch party is arguably the best part of publishing a book. This is similar to the launch that i did for my book relaunch your life, except that i didnt run a free promo. I have just launched my new book rejected writers take the stage, the second in the southlea bay series. Sharing your fundraiser with your facebook network should be. One of the best strategies to quickly establish credibility, get known, and differentiate yourself, is to share your why, so attach your launch to a bigger story and give.
These tips for planning a book tour apply not just to indie authors but to anyone looking to hit the road in support of a new title. You have to invest everything you are into creating an important p. A traditional book launch, in a beautiful venue, surrounded by the people who helped you make it happen is a fantastic way to promote your book, connect with your audience, and create a buzz around yourself and your work but they do come with difficulties, especially for independent, selfpublishing authors who dont have much of a budget, or a. Promotion can seem like a daunting task, especially when it comes to planning your first book launch. Finally, your new work is going out into the world. This easytoread manual provides the tried, the true, and the new, most effective ways to launch your book successfully. So, there are ways to spice up the typical author event activities and create buzzing interest in your book. Heres an example of a product launch project timeline.
The worst and best ways to launch your book part 2 in part 1 of this series, we looked at the top five worst ways to handle your book launch. You gained so much else that day, and well deserved, too. Place the image of your book cover on your blog, on facebook, or wherever you tend to hang out. If done right, book launches these events can provide crucial momentum.
To create a stunningly successful book launch, make sure you follow these three tips. No matter how confident you are that people will like your product and youll have a successful product launch, you can never quite shake the fear that all youll hear is crickets. How to create an amazing book launch party paperback. Target indie bookstoresand not just because of good. To find out, we asked helen lewis, the director of literally pr, to give us her top tips for a successful book launch. Includes tips on building mailing lists, running promotions and advertising. The book is written, it is edited, and the cover is beautiful, with a mixture of fear and excitement you press send on createspace. Amazon is full of successful selfpublished authors with books that have. Plan your party list well, create a schedule, and plan awesome activities. If you want to be a bestselling author, theres a way to do it without the long, agonizing process of submitting your work to large publishing companies.
In preparation for my first book launch as an author, i put together a list of possible book launch ideas that i could use to get my book into the hands of the people i know needed it the most. With grandpa, shares 18 tips for a successful book launch, including various ideas. Your book has been written and youre holding the final copy in your hands. Sure, ive had some book launch success before, and have certainly. In this interview with jim kukral, youll find tips on how to market ebooks successfully. Another piece to a successful book launch is your pricing, and i recommend getting a bit creative with this. Case study of a successful book launch by sandy osborne reply.
You book launch cheat sheet author marketing experts, inc. In fact it is so full of very useful tips, especially in regards to the book launch itself and the timings of that book launch it is perhaps difficult for the novice to know where to turn first. Write a great and descriptive fundraiser title thats fitting to your fundraiser. You finally get to share the work youve been toiling over for years and bask in the glory of your friends and family. Well, were here to tell you that it is possible and that putting on a great book launch is an excellent way to drum up interest and sales for your book. Download your free book launch checklist to get your launch right the first time. Getting your book off the ground and into the hands of readers is the next and most important step in writing a book. Generally, i like to start a new book launch off with a slight pricing discount for the ebook or print book though its often easier to do this with the print book. This is your shot at a powerful first impression and weve found that adding the right images is key to your fundraisers success.
All the weeks, months, or even years that led to the publication of your book. Discover how to attract more faces, book a new website launch platform. Your launch should be a huge event it can create buzz, drive sales, and set the stage for the life of your book. The very day when you have the idea of the book in your head, sit down, give the book a title, and write down who the book is for. Just ask james redfield, a bestselling american author who got his start selling 100,000 copies of his selfpublished book, the celestine prophecy, out of the trunk of his car. Im finished writing the text for my next book, a sugary frostinga memoir of a girlhood spent in a parsonage.
If you had a book coming out, and you were considering how to get people excited to buy it, read it, and talk about it, which would be most valuable to. If youre an indie author preparing to launch your book, youve come to the right place. Build a framework for your writing platform the eight elements of a successful ebook launch is a book launch party the right thing for you. They have a great blog too that gives powerful tips on how to get a. A successful launch plants a seed that gives the book a chance to grow for some longtail income in the next 35 years until it gets buried under the avalanche of new content. Whether you write fiction or nonfiction, are multipublished or aspiring to publication, independently published or contracted with a publishing house, you need becoming an author. How about another tip for a successful book launch party. To keep things simple, im giving you an example of a book launch that covers 12 days. A successful launch, as far as pr is concerned, results in extensive media coverage, and getting your books message out to your target audience. He teaches the internet marketing certificate program at the university of san francisco and is one of the top experts on ebook marketing. So, in this post were diving into one possible strategy for doing your book launch right. In this blog post we focus on planning a book launch to celebrate your new book a kind of birthday party for your latest creation. Great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. But with a few helpful tips and a little help from your friends, you can plan a fun and successful event.
What follows is a synopsis of what i am doing to promote the book so that its natural audience is aware of it. In 2016, i finished writing the text for my next book, a sugary frostinga memoir. Brilliant book launch tips for savvy authors lisa tener. Here are nine handy tips for planning a successful book launch. We also recommend using images of the people involved, since images of people get stronger. Resources and best practices for your successful indie book launch.
Below is an example of a birds eye view of activities that are dependent on one another. Before you host your book launch party, read these 10 tips. This post also comes with a free downloadable checklist to help you promote your book. Here are some tips to get you started on planning a big and successful book launch event. There are a lot of variables that go into a book launch there isnt a single template that will work for everyone. Your first supporters will be the people in your life. Successful book signings help drive word of mouth, move books. We recommend considering the following tips, to create a successful gofundme. Lessons from a successful book launch philip s davies. But if i might suggest, it always works best to always release some free ebooks before the big launch or at least give a sneak peek to a mailing list or facebook page.
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